consumer behavior hoyer test bank.
Easy to read than the other consumer behavior textbooks. Some chapters were really informative and interesting to read such as a chapter that mentioned about exposure, attention and perception.
The resources below are available and ready for immediate download:
— Testing file ( test bank): In this file you will have access to big collection of multiple choice questions in various difficulty levels. The test bank is a great way to practice your consumer behavior skills. Additionally, optimal answers and references are provided.
— Instructor’s manual ( study guide): offers educators and students an easy to summarize the materials in Hoyer’s consumer behavior textbook. Moreover, the manual will contain answers for all questions and cases in the book.
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For further information about the book please check this page